Today's multimodal communication comes in a wide variety of flavors. We'll take a quick peek at some of the familiar ways messages are transmitted to us daily.Linguistic mode - more than just words on some substrate, text plays an important role in transmitting thoughts and ideas. Font size and shape, copyrighted trademarks and logos are visual landmark's along life's information highway. The big blue letters IBM need no explanation, we know it means computing. However, it is normally the content and not necessarily the text design itself that grabs our attention. The t-shirt's basic design helps send the message clearly. There is no distracting artwork, just the simple statement about math. I received this shirt after withdrawing from math in the fall semester. My seventy-two-year-old-brain was too out of practice to continue. In my case, the shirt's statement is in black and white, with no shades of grey...math is not my strong suit.
Linguistic and Visual Modes - the layout and design for the perception article is purposeful. Crisp white background, consistent margins, bold heading, double-spaced body copy forced justified on both sides projects a professional, scholarly appearance. The accompanying graphic is colorful, designed to lead the eye in a circular motion indicating the progressive steps in the perception process. The overall look and feel exudes a sense of seriousness, however, the information is conveyed in an eye pleasing manner. Rather than turning the reader away, the layout invites them in to take in the information and then ponder what they've learned.
Winter driving conditions pokes fun at the misspelled word care. Like lolcats, the meme is meant to produce a chuckle. Is it real? Who knows? With Photoshop, almost anything is possible. Could a sign like this show up on the highway? It's in the realm of possibility.
Linguistic, Visual and Aural Mode - Microsoft's Solitaire contains all three. Text is minimal, reduced to telling the player when to start, stop and if they have run out of options and must start again. Visuals consist of a virtual deck of cards identical to those used in real games off line. With each touch of the card, a click is made and when the game is successfully over there is a whole upbeat musical score that plays while the game resets.
Linguistic, Visual, Aural, Spatial and Gestural Modes- political ads are great fodder for analysis. If one pays attention, one can find all types of techniques, both subtle and obvious, designed to influence the viewer. Unfortunately, Blogger will not let me link the video so I'll show some images of this ad.
Visual - Chambers' only message is the use of recreational marijuana. The video has a raw, grainy feel to it portraying the candidate as a regular guy, not a polished politician. Many of the frames are shot close range, with a I Dare You glare to demonstrate that he means business. He is a serious candidate for the senate seat (hence, filmed sitting on a chair).
Aural - The ad opens with strong background music which fades and the sound of a runaway clock ticks under the candidate's voiceover creating a "it's time for action" tone. At the very end, when the shot is framed face forward and Mr. Chambers declares that he approves of this ad, all the background sound is silenced for impact.